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7 Social Marketing Trends For 2019

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Nothing is ever truly static in the digital world. Systems change — they evolve. What was true yesterday might not be true today. In fact, there’s every chance that Google has made several changes to its ranking algorithm while I’ve been typing this sentence.Due to this hectic pace, being a marketer in the social age is tough. A 14×48 foot bulletin billboard is the same in Texas, New Hampshire or North Carolina, but a single marketing strategy has to be specifically tailored for Facebook, Twitter and Instagram. You may have done great work for a previous campaign, but that doesn’t matter now — you need to start from scratch again, even while maintaining brand consistency.

To ease your way, we’ll look at the inbound trends for social marketers and give you a headstart on your next strategy reformat. Read more

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Latest SEO Statistics and What It Means for Your Website

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Each year research companies gather feedback and data about Internet users, run case studies and create statistic reports about various niches of business, marketing, and sales. But this stats are only numbers if you don’t know how to use it. Here I give you the list of the most prominent statistics about SEO and digital marketing and explain what it means for your business and how you may use this info.

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5 Exciting Online Commerce Trends Marketers Need To Know

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As technology’s influence continues to grow and work its way into every facet of our lives, new trends are able to come and go faster than ever. These days, it’s vital to stay up to date on the latest developments, so that you won’t be left on your own with an outdated strategy. Here are 5 trends to help keep you in the know in 2018. Read more

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Pumpkin Spiced Everything: How To Craft Perfect Seasonal Content

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The changing seasons and their associated holidays bring unique sales opportunities to retailers throughout the year, be it Easter, Valentine’s Day or Christmas. Well-crafted seasonal content is a crucial tool; one that will enable you to both connect with your customers and appease the search engine Gods.

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Move more and move better at the office

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by Jess Beauchemin

It’s a familiar feeling: it’s late, you’re shutting down your computer after a long day at the office, and you realized you’ve barely gotten out of your chair all day. You feel drained, lethargic, and cranky. The last thing you want to do after you survive the evening commute is go to the gym. So yet another sedentary day goes by with you feeling badly about yourself. There’s no time! What’s the solution? Read more

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How To Make Your Life And Business EASIER

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by Erin Holt

Life is meant to be easy. WE are masters of making it hard.

Think about an area of your life that seems really hard? Do the same struggles keep happening over and over again?

I can relate. Read more

Easy to implement growth hacks for your startup

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Ellis first presented the idea of growth hacking in 2010, and since then it has caught on like a wildfire. Any business, small or big, is looking to growth hacking to quickly build a huge customer base.

“A Growth Hacker is someone whose true North is Growth.” – Sean Ellis

Growth hacking, in the end, is all about finding the right strategy that enables accelerated growth of the business. Here are a few such strategies that are easy to implement. Read more

What NOT to do when trying to attract a new client

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Have you ever walked away from a meeting with a potential customer and just felt that…maybe it was something you said? And, as a result, that prospect’s interest in your service is lost for good. We all have. But I think I have done this enough times, that I’m nearly an expert at saying the wrong thing, in the wrong way, which makes me feel qualified to write this blog. My goal is to help you think through some common-sense things so that hopefully you can capture and keep the interest of your next prospect and turn them into a client. Read more

Branding

What are three most important elements of branding your business?

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When it comes to branding a business, most people don’t know where to start. A “brand” is the label you stamp across your products or services. For example, Campbell’s Soup or Frosted Flakes. The image that usually comes to mind when you think of Campbell’s is a red and white can. And, Frosted Flakes… Tony the Tiger “They’re Grrrreat,” right? In order for your business to stand out from the rest, it’s important to stamp your “brand” on it. This tells clients that you are professional, experienced and they should buy from you. Read more

Free App for Legal Questions

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by Cindy Eastman

Did you know that there is a FREE app you can put on your device called “MyLegalShield”? This app will give you professional, legal answers from attorneys to common legal questions.  Some questions are personal and some are related to your business.  For example, you will see a list of common questions such as:  “If I set up a living trust, do I still need a will?” and “How can I collect money that is owed to me by my customers.”  
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