Move more and move better at the office

by Jess Beauchemin

It’s a familiar feeling: it’s late, you’re shutting down your computer after a long day at the office, and you realized you’ve barely gotten out of your chair all day. You feel drained, lethargic, and cranky. The last thing you want to do after you survive the evening commute is go to the gym. So yet another sedentary day goes by with you feeling badly about yourself. There’s no time! What’s the solution? Read more

Easy to implement growth hacks for your startup

Easy to implement growth hacks for your startup

Ellis first presented the idea of growth hacking in 2010, and since then it has caught on like a wildfire. Any business, small or big, is looking to growth hacking to quickly build a huge customer base.

“A Growth Hacker is someone whose true North is Growth.” – Sean Ellis

Growth hacking, in the end, is all about finding the right strategy that enables accelerated growth of the business. Here are a few such strategies that are easy to implement. Read more

What NOT to do when trying to attract a new client

Have you ever walked away from a meeting with a potential customer and just felt that…maybe it was something you said? And, as a result, that prospect’s interest in your service is lost for good. We all have. But I think I have done this enough times, that I’m nearly an expert at saying the wrong thing, in the wrong way, which makes me feel qualified to write this blog. My goal is to help you think through some common-sense things so that hopefully you can capture and keep the interest of your next prospect and turn them into a client. Read more

Branding

What are three most important elements of branding your business?

When it comes to branding a business, most people don’t know where to start. A “brand” is the label you stamp across your products or services. For example, Campbell’s Soup or Frosted Flakes. The image that usually comes to mind when you think of Campbell’s is a red and white can. And, Frosted Flakes… Tony the Tiger “They’re Grrrreat,” right? In order for your business to stand out from the rest, it’s important to stamp your “brand” on it. This tells clients that you are professional, experienced and they should buy from you. Read more