Act Like a Lady, Think Like a Boss

Surrounded by a room full of enthusiastic, unique and authentic women, I entered my first networking event in over 5 years and I had no idea what to expect but I knew I NEEDED to get connected. I’ve been playing too small for too long. This event was the perfect launching pad. Read more

Understanding Google Analytics

Google Analytics Installation Service

Your business is proudly displayed online with a fancy website for the world to see. But how do you know if anyone is actually visiting your site? With Google Analytics, your visitor’s activities are recorded and the data is displayed in easy to read graphs and charts to help you know how many people are visiting, how they got there, and which pages they are looking at. Read more

Search Engine Optimization with Backlinks

Backlinking has taken a few different turns since I first started working on websites in 1997. The original term was called a “web ring” and it was before the super power search engines came into the online realm as the Dewey Decimal of the Internet. The original web rings were a community-oriented, good will exchange. Website owners would add links for most anyone who asked to help their friends, family and colleagues gain visibility on the Web. Often times, links were placed on a page on the site simply called “links”. Fast forward to today. Search engines are the best way to be found and web rings have been slightly altered by search engine optimization (SEO) techniques. The links that you’ll see on websites today are typically part of a strategic SEO plan. Here are a few insider tips on how to make your link exchanges more strategic to ultimately help your site gain more relevancy in the search engines for specific keyword terms. Read more

Kaizen, the Good Change

Kaizen, Japanese for “improvement” or “change for the best”, refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management.

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You Looked Better on MySpace

As promised, here’s a post about using social for SEO, but after seeing this t-shirt, I just had to change my tone and add a tongue-in-cheek approach in regard to being authentic in the social spheres.

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What comes first? The chicken or the egg?

… a good Project Manager could tell you.

Project Management, just one of the many hats I like to wear. It fits me well. I like to be organized and best of all, I like process flow. This week, I’m reminded how valuable process flow is. I’m working with a minimum of 6 different teams right now and everyone is looking at me to be the expert and to predict what needs to be done, by when, and by whom. Instead of reinventing the wheel for every project, I use my most favorite thing in the world of project management. Read more

Do I know SEO? Does howdy doody have wooden … um

I’m looking back at the history of SEO and my how it’s changed over the last decade. When we first started looking at ways to make websites rank well in search engines, I found that the 508 Compliance Rules were very similar to well-crafted on-site SEO rules. Then the game became complicated and there was a certain rhythm to strategic keyword placement. That was fine and dandy until someone decided to go against the grain and discovered that keyword stuffing also worked, so Google slapped everyone on the hand and pulled back any preferential treatment when it came to keywords strategically placed in content. So guess what, we’re back to following the standard rules for on-site SEO, which looks like what we did about a decade ago and looks a lot like 508.  At least some things stay consistent. If you aren’t already familiar, these are the major points for on-site SEO. Read more

B-B-B-Benny in WordPress

It seems like every couple of weeks WordPress has a new update available and I’m usually hesitant to click on that “Please update now” link every time I’m prompted. But today, I was pleasantly surprised when I updated one of my WP sites and met Benny, the new WordPress 4.0! What’s so cool about Benny? For authors, you’ll see these new features: Read more

Front End Conference in Portland

When The Front-End Design Conference in Portland came up, I had no doubt in my my mind that I had to go and feed my geek/designer soul. I had visions of surrounding myself with like-minded geeky peeps while feeling nostalgic roaming my old stomping grounds in the Pearl District. Walking in to the Amory, I was not let down – not even a little bit. The venue was top notch and the group was the sexiest gaggle of geeks you’ll ever meet; trim, fashionable and smart. Of course I fit in – Ha! Read more