When it comes to branding a business, most people don’t know where to start. A “brand” is the label you stamp across your products or services. For example, Campbell’s Soup or Frosted Flakes. The image that usually comes to mind when you think of Campbell’s is a red and white can. And, Frosted Flakes… Tony the Tiger “They’re Grrrreat,” right? In order for your business to stand out from the rest, it’s important to stamp your “brand” on it. This tells clients that you are professional, experienced and they should buy from you. Read more
by Cindy Eastman
Did you know that there is a FREE app you can put on your device called “MyLegalShield”? This app will give you professional, legal answers from attorneys to common legal questions. Some questions are personal and some are related to your business. For example, you will see a list of common questions such as: “If I set up a living trust, do I still need a will?” and “How can I collect money that is owed to me by my customers.”
All writers do it at least once. You sit down, look at that blank page and wonder “What am I going to write about?” Whether you’re just starting or are writing professionally, we all need a little inspiration every once in a while. Please enjoy the 7 cures for writer’s block below.
I love writing. It’s an opportunity to take someone on a journey with me. My readers literally get to read my mind. How cool (or scary) is that?! I’ve been blogging off and on for years and never got really serious about it until recently. As a web developer, I know that content is king and a well-written, frequently updated site ranks better in search engines. As a small business owner, I had to face the fact that my blogs aren’t going to write themselves. But, I had a few dragons to slay before I felt confident enough to start typing away and hitting that publish button. Believe or not, I didn’t write at all for a long time after losing confidence as a journalist and letting go of a childhood dream. Read more
You just might be surprised with the outcome.
When was the last time you spent the time and money to receive a professional service, whether it was from your doctor, your hairdresser, your auto mechanic or your web expert? You were motivated with the intention to relieve a pain point. You might have arrived with a solution, instead of describing the problem. The expert will likely deliver the solution that you’re asking. But without knowing more facts, they will deliver what you’re asking for but not what you really need. Read more
The answer to finding your ideal client
is hidden in the clues of your every day life.
This article is for my fellow entrepreneurs who are unclear about who their target market is and have experienced the pain of wasting time and money engaging the wrong type of clients. I will expose 3 clues to reveal exactly who your target market should be and how to start connecting with your ideal client.
by Will Mahoney-Watson
Google Analytics is one of the most widely used tools for website owners to analyze their viewers. Available free from Google, it can provide a wealth of valuable information about who is visiting your site and how they got there. But the sheer volume of information can be overwhelming, so this article will focus on some of the key metrics that all website owners should understand. Read more
Experts stand out when they practice what they preach and here I was, an expert in web development and SEO who was embarrassed of my own website to the point that I was driving traffic away from my site and losing market share because of it.
I excused my poor performance on being so hyper focused on my clients’ websites so I neglected my own site. This excuse certainly wasn’t helping my search engine position or my sales. I knew I had to do something about it and FAST! My site sucked and it was costing me sales. I gave myself a 30-day challenge to turn that ship around and I increased my traffic 30 percent in 30 days. Read more
The day had arrived. I had successfully launched my first webinar campaign. After a print ad, facebook referrals, a landing page with an opt in form, an email campaign, and several facebook follow up posts I had 10 participants.
The time was here. I could see the numbers jump up in the chat bar: 7 … 8 … 9. The seconds were ticking down on the video embed for the LIVE webinar: 20 … 19 … 18. I’d been building up to this moment. I’d tested my systems. I’d practiced my presentation. I was ready to make a big impression and bring amazing value to 10 lucky people. Read more
From my perspective
WebProdigy is my first child, born in December of 1997 as an experiment as an inquisitive college student who was immersed in the studies of electronic communications and business at Washington State University and had a newfound taste for web development. I could see endless possibilities for the Web, despite slow loading photos, unreliable dial up connections and my little 640 x 480 display. I was in love. I started dreaming BIG about the potential for businesses on the Internet. Read more