Your business is proudly displayed online with a fancy website for the world to see. But how do you know if anyone is actually visiting your site? With Google Analytics, your visitor’s activities are recorded and the data is displayed in easy to read graphs and charts to help you know how many people are visiting, how they got there, and which pages they are looking at.
If you’re a service provider and are publishing articles on your site then you can see what articles your visitors are reading, which helps you see how many people you are already of service to and how to ultimately turn those readers into clients.
Let’s take this one step further. Let’s say that you are selling products, but your online sales are down. With Google Analytics, the data will explicitly show you where you are missing the mark. Is your traffic down? Or are people coming to the site and just not buying?
Knowing the facts will help save you time and money so you can make strategic changes that will either increase traffic or sales.
- If you don’t have Google Analytics installed on your site, then contact me today to install analytics on your site and start using the data to help make strategic sales and marketing decisions.
- Do you already have Google Analytics installed, but would like help understanding the data?
- Based on your Analytics data, can you see where your site needs to be improved in order to increase traffic or sales?
- Contact Lynn for a complimentary 1/2 hour strategy consultation.
Learn more about Google Analytics: