All writers do it at least once. You sit down, look at that blank page and wonder “What am I going to write about?” Whether you’re just starting or are writing professionally, we all need a little inspiration every once in a while. Please enjoy the 7 cures for writer’s block below.
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Write about something that is timely and relevant (aka trending). You can add to a conversation that’s already happening. For example, I love the reality t.v. show “The Voice”. When I keyword search “The Voice”, Google returns 383,000,000 results. This is clearly a topic of conversation. Take this one step further and check trends in Twitter, Facebook and LinkedIn. Can you relate a trending topic to what you do and blog about it?
Have you recently typed a fully formed question into google and found an article or blog post that answers your exact question? For example “Why did Adam Levine shave his head?” This question alone returned 15,100,000 results in Google. How can you take some questions that people have asked you recently and turn that in to a blog post? If you’re using WordPress to blog, the Title will become a long-tail URL which will help you pop in the search engines.
Have you checked your Google Analytics lately to see which keyword searches people are using to find your site? Are you tracking your on-site searches? Have you checked keyword search trends in your industry using Google Trends? How can you take those search terms and turn that in to a blog post?
What better way to find out what people want to know than to just ask them? Use the free survey website SurveyMonkey.com and email 20 people you’ve talked with over the past 3 months to find out what questions they have within your industry. You can let them know that you’re planning on using their question in your next blog post so they can feel part of the conversation, too.
How many different groups of people are you writing for? The beginner or the advanced? The technical or the creative? If you can identify all of the different groups, you’ve just doubled and tripled the amount of content you can write. For example, if I wanted to write about Social Media Marketing, I can create at least two different articles on this topic. I’ll write one article about Social Media Marketing for the beginner and another article for the marketing expert.
While you’re out and about working and playing, you’re going to find compelling headlines, articles, and images. Save a copy and place them in to a swipe file. A swipe file can have all sorts of things like printed emails, white papers, work samples, mailers, postcards, and clips from newspapers and magazines. Shuffle through your collection and get inspired.
Nothing motivates me more than a deadline. Working under pressure is sure to get those creative juices going. Try setting up a production schedule and let that guide you, inspire you, motivate you. Stay alert for topics and then create the time to write that blog post.