What NOT to do when trying to attract a new client

Have you ever walked away from a meeting with a potential customer and just felt that…maybe it was something you said? And, as a result, that prospect’s interest in your service is lost for good. We all have. But I think I have done this enough times, that I’m nearly an expert at saying the wrong thing, in the wrong way, which makes me feel qualified to write this blog. My goal is to help you think through some common-sense things so that hopefully you can capture and keep the interest of your next prospect and turn them into a client. Read more

Branding

What are three most important elements of branding your business?

When it comes to branding a business, most people don’t know where to start. A “brand” is the label you stamp across your products or services. For example, Campbell’s Soup or Frosted Flakes. The image that usually comes to mind when you think of Campbell’s is a red and white can. And, Frosted Flakes… Tony the Tiger “They’re Grrrreat,” right? In order for your business to stand out from the rest, it’s important to stamp your “brand” on it. This tells clients that you are professional, experienced and they should buy from you. Read more

Free App for Legal Questions

by Cindy Eastman

Did you know that there is a FREE app you can put on your device called “MyLegalShield”? This app will give you professional, legal answers from attorneys to common legal questions.  Some questions are personal and some are related to your business.  For example, you will see a list of common questions such as:  “If I set up a living trust, do I still need a will?” and “How can I collect money that is owed to me by my customers.”  
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Understanding Google Analytics

Understanding Google Analytics

by Will Mahoney-Watson

Google Analytics is one of the most widely used tools for website owners to analyze their viewers. Available free from Google, it can provide a wealth of valuable information about who is visiting your site and how they got there. But the sheer volume of information can be overwhelming, so this article will focus on some of the key metrics that all website owners should understand. Read more