How to use data to make better web design and digital marketing decisions

I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”

Before I jumped in with “Yeah, I can do that and here are my rates,” I wanted to figure out why they needed to change their site, what changes would make the most sense, and why they wanted to do social media.

So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.

Here’s a quick play-by-play so you can see how this conversation unfolded. Read more

DIY Digital Marketing

10 DIY Digital Marketing Tips

1,086,618,999

websites and counting

Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more

increase traffic to website

How I increased traffic 30 percent in 30 days

Experts stand out when they practice what they preach and here I was, an expert in web development and SEO who was embarrassed of my own website to the point that I was driving traffic away from my site and losing market share because of it.

I excused my poor performance on being so hyper focused on my clients’ websites so I neglected my own site. This excuse certainly wasn’t helping my search engine position or my sales. I knew I had to do something about it and FAST! My site sucked and it was costing me sales. I gave myself a 30-day challenge to turn that ship around and I increased my traffic 30 percent in 30 days. Read more