Search Engine Optimization with Backlinks
Backlinking has taken a few different turns since I first started working on websites in 1997. The original term was called a “web ring” and it was before the super power search engines came into the online realm as the Dewey Decimal of the Internet. The original web rings were a community-oriented, good will exchange. Website owners would add links for most anyone who asked to help their friends, family and colleagues gain visibility on the Web. Often times, links were placed on a page on the site simply called “links”. Fast forward to today. Search engines are the best way to be found and web rings have been slightly altered by search engine optimization (SEO) techniques. The links that you’ll see on websites today are typically part of a strategic SEO plan. Here are a few insider tips on how to make your link exchanges more strategic to ultimately help your site gain more relevancy in the search engines for specific keyword terms. Read more