Search Engine Optimization with Backlinks

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Backlinking has taken a few different turns since I first started working on websites in 1997. The original term was called a “web ring” and it was before the super power search engines came into the online realm as the Dewey Decimal of the Internet. The original web rings were a community-oriented, good will exchange. Website owners would add links for most anyone who asked to help their friends, family and colleagues gain visibility on the Web. Often times, links were placed on a page on the site simply called “links”. Fast forward to today. Search engines are the best way to be found and web rings have been slightly altered by search engine optimization (SEO) techniques. The links that you’ll see on websites today are typically part of a strategic SEO plan. Here are a few insider tips on how to make your link exchanges more strategic to ultimately help your site gain more relevancy in the search engines for specific keyword terms. Read more →

Do I know SEO? Does howdy doody have wooden … um

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I’m looking back at the history of SEO and my how it’s changed over the last decade. When we first started looking at ways to make websites rank well in search engines, I found that the 508 Compliance Rules were very similar to well-crafted on-site SEO rules. Then the game became complicated and there was a certain rhythm to strategic keyword placement. That was fine and dandy until someone decided to go against the grain and discovered that keyword stuffing also worked, so Google slapped everyone on the hand and pulled back any preferential treatment when it came to keywords strategically placed in content. So guess what, we’re back to following the standard rules for on-site SEO, which looks like what we did about a decade ago and looks a lot like 508.  At least some things stay consistent. If you aren’t already familiar, these are the major points for on-site SEO. Read more →