How to use data to make better web design and digital marketing decisions

I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”

Before I jumped in with “Yeah, I can do that and here are my rates,” I wanted to figure out why they needed to change their site, what changes would make the most sense, and why they wanted to do social media.

So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.

Here’s a quick play-by-play so you can see how this conversation unfolded. Read more

DIY Digital Marketing

10 DIY Digital Marketing Tips

1,086,618,999

websites and counting

Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more

A Guide to Successful Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more

3 Compelling Reasons Why You Should Blog

I love writing. It’s an opportunity to take someone on a journey with me. My readers literally get to read my mind. How cool (or scary) is that?! I’ve been blogging off and on for years and never got really serious about it until recently. As a web developer, I know that content is king and a well-written, frequently updated site ranks better in search engines. As a small business owner, I had to face the fact that my blogs aren’t going to write themselves. But, I had a few dragons to slay before I felt confident enough to start typing away and hitting that publish button. Believe or not, I didn’t write at all for a long time after losing confidence as a journalist and letting go of a childhood dream. Read more

Understanding Google Analytics

Understanding Google Analytics

by Will Mahoney-Watson

Google Analytics is one of the most widely used tools for website owners to analyze their viewers. Available free from Google, it can provide a wealth of valuable information about who is visiting your site and how they got there. But the sheer volume of information can be overwhelming, so this article will focus on some of the key metrics that all website owners should understand. Read more

Understanding Google Analytics

Google Analytics Installation Service

Your business is proudly displayed online with a fancy website for the world to see. But how do you know if anyone is actually visiting your site? With Google Analytics, your visitor’s activities are recorded and the data is displayed in easy to read graphs and charts to help you know how many people are visiting, how they got there, and which pages they are looking at. Read more

Search Engine Optimization with Backlinks

Backlinking has taken a few different turns since I first started working on websites in 1997. The original term was called a “web ring” and it was before the super power search engines came into the online realm as the Dewey Decimal of the Internet. The original web rings were a community-oriented, good will exchange. Website owners would add links for most anyone who asked to help their friends, family and colleagues gain visibility on the Web. Often times, links were placed on a page on the site simply called “links”. Fast forward to today. Search engines are the best way to be found and web rings have been slightly altered by search engine optimization (SEO) techniques. The links that you’ll see on websites today are typically part of a strategic SEO plan. Here are a few insider tips on how to make your link exchanges more strategic to ultimately help your site gain more relevancy in the search engines for specific keyword terms. Read more