My First Webinar

The day had arrived. I had successfully launched my first webinar campaign. After a print ad, facebook referrals, a landing page with an opt in form, an email campaign, and several facebook follow up posts I had 10 participants.

The time was here. I could see the numbers jump up in the chat bar: 7 … 8 … 9.  The seconds were ticking down on the video embed for the LIVE webinar: 20 … 19 … 18.  I’d been building up to this moment. I’d tested my systems. I’d practiced my presentation. I was ready to make a big impression and bring amazing value to 10 lucky people. Read more

Understanding Google Analytics

Google Analytics Installation Service

Your business is proudly displayed online with a fancy website for the world to see. But how do you know if anyone is actually visiting your site? With Google Analytics, your visitor’s activities are recorded and the data is displayed in easy to read graphs and charts to help you know how many people are visiting, how they got there, and which pages they are looking at. Read more

Search Engine Optimization with Backlinks

Backlinking has taken a few different turns since I first started working on websites in 1997. The original term was called a “web ring” and it was before the super power search engines came into the online realm as the Dewey Decimal of the Internet. The original web rings were a community-oriented, good will exchange. Website owners would add links for most anyone who asked to help their friends, family and colleagues gain visibility on the Web. Often times, links were placed on a page on the site simply called “links”. Fast forward to today. Search engines are the best way to be found and web rings have been slightly altered by search engine optimization (SEO) techniques. The links that you’ll see on websites today are typically part of a strategic SEO plan. Here are a few insider tips on how to make your link exchanges more strategic to ultimately help your site gain more relevancy in the search engines for specific keyword terms. Read more

Do I know SEO? Does howdy doody have wooden … um

I’m looking back at the history of SEO and my how it’s changed over the last decade. When we first started looking at ways to make websites rank well in search engines, I found that the 508 Compliance Rules were very similar to well-crafted on-site SEO rules. Then the game became complicated and there was a certain rhythm to strategic keyword placement. That was fine and dandy until someone decided to go against the grain and discovered that keyword stuffing also worked, so Google slapped everyone on the hand and pulled back any preferential treatment when it came to keywords strategically placed in content. So guess what, we’re back to following the standard rules for on-site SEO, which looks like what we did about a decade ago and looks a lot like 508.  At least some things stay consistent. If you aren’t already familiar, these are the major points for on-site SEO. Read more