DIY Digital Marketing

10 DIY Digital Marketing Tips

1,086,618,999

websites and counting

Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more

A Guide to Successful Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more

3 Compelling Reasons Why You Should Blog

I love writing. It’s an opportunity to take someone on a journey with me. My readers literally get to read my mind. How cool (or scary) is that?! I’ve been blogging off and on for years and never got really serious about it until recently. As a web developer, I know that content is king and a well-written, frequently updated site ranks better in search engines. As a small business owner, I had to face the fact that my blogs aren’t going to write themselves. But, I had a few dragons to slay before I felt confident enough to start typing away and hitting that publish button. Believe or not, I didn’t write at all for a long time after losing confidence as a journalist and letting go of a childhood dream. Read more

My First Webinar

The day had arrived. I had successfully launched my first webinar campaign. After a print ad, facebook referrals, a landing page with an opt in form, an email campaign, and several facebook follow up posts I had 10 participants.

The time was here. I could see the numbers jump up in the chat bar: 7 … 8 … 9.  The seconds were ticking down on the video embed for the LIVE webinar: 20 … 19 … 18.  I’d been building up to this moment. I’d tested my systems. I’d practiced my presentation. I was ready to make a big impression and bring amazing value to 10 lucky people. Read more