How to use data to make better web design and digital marketing decisions

I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”

Before I jumped in with “Yeah, I can do that and here are my rates,” I wanted to figure out why they needed to change their site, what changes would make the most sense, and why they wanted to do social media.

So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.

Here’s a quick play-by-play so you can see how this conversation unfolded. Read more

DIY Digital Marketing

10 DIY Digital Marketing Tips

1,086,618,999

websites and counting

Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more

How to get past writer's block and begin writing with confidence and ease

How to get past writer’s block and begin writing with confidence and ease

Have you ever experienced writer’s block? Can you recall the last time you opened a new blank page with enthusiasm and a deadline but as soon as you started to record your thoughts your mind became a blank slate? I know how that goes. Insecurity kicks in followed up quickly by his favorite teammates, excuses and procrastination. That paper is still blank. That deadline still exists. And somehow you’ve got to come up with a great idea and start writing. But how do you get over the hump? Here are a few exercises to help you get unstuck and in to the flow so you can write with confidence and ease. Read more

A Guide to Successful Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more

How to get what you want, when you want it

Did you know that people who are committed to setting goals experience 80% more success than people who don’t set goals?

It’s another new year. If you’re like me, January 1 is not just another day. It’s the first day to a fresh start. The New Year is a chance to improve upon the person you’ve been and the business you’ve been conducting and think about the person you want to be and where you want to take your business. Personal health is central to business health, but for the sake of this article, I’m going to be focusing on business. Read more