What NOT to do when trying to attract a new client

Have you ever walked away from a meeting with a potential customer and just felt that…maybe it was something you said? And, as a result, that prospect’s interest in your service is lost for good. We all have. But I think I have done this enough times, that I’m nearly an expert at saying the wrong thing, in the wrong way, which makes me feel qualified to write this blog. My goal is to help you think through some common-sense things so that hopefully you can capture and keep the interest of your next prospect and turn them into a client. Read more

Branding

What are three most important elements of branding your business?

When it comes to branding a business, most people don’t know where to start. A “brand” is the label you stamp across your products or services. For example, Campbell’s Soup or Frosted Flakes. The image that usually comes to mind when you think of Campbell’s is a red and white can. And, Frosted Flakes… Tony the Tiger “They’re Grrrreat,” right? In order for your business to stand out from the rest, it’s important to stamp your “brand” on it. This tells clients that you are professional, experienced and they should buy from you. Read more

Free App for Legal Questions

by Cindy Eastman

Did you know that there is a FREE app you can put on your device called “MyLegalShield”? This app will give you professional, legal answers from attorneys to common legal questions.  Some questions are personal and some are related to your business.  For example, you will see a list of common questions such as:  “If I set up a living trust, do I still need a will?” and “How can I collect money that is owed to me by my customers.”  
Read more

3 Compelling Reasons Why You Should Blog

I love writing. It’s an opportunity to take someone on a journey with me. My readers literally get to read my mind. How cool (or scary) is that?! I’ve been blogging off and on for years and never got really serious about it until recently. As a web developer, I know that content is king and a well-written, frequently updated site ranks better in search engines. As a small business owner, I had to face the fact that my blogs aren’t going to write themselves. But, I had a few dragons to slay before I felt confident enough to start typing away and hitting that publish button. Believe or not, I didn’t write at all for a long time after losing confidence as a journalist and letting go of a childhood dream. Read more

Solve Customer Pain Points

Hiring An Expert: 3 Tips to Get What You Really Need

You just might be surprised with the outcome.

When was the last time you spent the time and money to receive a professional service, whether it was from your doctor, your hairdresser, your auto mechanic or your web expert? You were motivated with the intention to relieve a pain point. You might have arrived with a solution, instead of describing the problem. The expert will likely deliver the solution that you’re asking. But without knowing more facts, they will deliver what you’re asking for but not what you really need. Read more