Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more →
Expensive Copyright Lesson Learned
/2 Comments/in Blogging, Content Marketing, Digital Marketing /by webprodigycomMany people are unaware of copyright compliance so let me share a personal story so you can learn from me and save yourself from making the same very expensive mistake. I’ll start by saying that I am very aware of copyright rules. Read more →
Tech Tip: Managing Your Digital Assets
/0 Comments/in Tech Tips /by webprodigycomWhen was the last time you took inventory of your digital assets?
With Spring in the air, I want to encourage everyone to take a minute and develop a spreadsheet taking complete inventory of your accounts. The goal is to update contact information, renew accounts and cancel unused accounts. Now is time to gain control over your digital assets, your brand and your online presence. Read more →
A Guide to Successful Content Marketing
/2 Comments/in Blogging, Content Marketing, Digital Marketing, SEO /by webprodigycomI’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more →
Common Website Mistakes You Shouldn’t Leap Over
/0 Comments/in Tech Tips /by webprodigycomToday is a day we normally leap to fix a glitch in our calendar system. But when it comes to your website, there are some things you definitely shouldn’t leap over. Here is a quick checklist to make sure your website is in good working order. Read more →
What do WordPress and Clifford Brown have in common?
/2 Comments/in Web Development, Wordpress /by webprodigycomWell, I’m not quite sure why the WordPress developers named the most current version of WordPress after the the famous jazz trumpeter, Clifford Brown. My only guess is that his tunes inspired hours of hard work to bring us updated security, 52 bug fixes and enhanced features to make your site more responsive and connected. Read more →
How to get what you want, when you want it
/0 Comments/in Digital Marketing /by webprodigycomDid you know that people who are committed to setting goals experience 80% more success than people who don’t set goals?
It’s another new year. If you’re like me, January 1 is not just another day. It’s the first day to a fresh start. The New Year is a chance to improve upon the person you’ve been and the business you’ve been conducting and think about the person you want to be and where you want to take your business. Personal health is central to business health, but for the sake of this article, I’m going to be focusing on business. Read more →
5 Steps to Update WordPress
/0 Comments/in Tech Tips, Wordpress /by Lynn WengerI love WordPress for its ease of administration for non-technical clients. But one major downside to WordPress is how simple they seem to make it to update. Most people don’t realize that if you click that “Please update now” link in the admin site, the whole site could be wiped out. Here are a few simple precautions to take BEFORE clicking that button. Read more →