Tech Tip: Managing Your Digital Assets

When was the last time you took inventory of your digital assets?

With Spring in the air, I want to encourage everyone to take a minute and develop a spreadsheet taking complete inventory of your accounts. The goal is to update contact information, renew accounts and cancel unused accounts. Now is time to gain control over your digital assets, your brand and your online presence. Read more

A Guide to Successful Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more

How to get what you want, when you want it

Did you know that people who are committed to setting goals experience 80% more success than people who don’t set goals?

It’s another new year. If you’re like me, January 1 is not just another day. It’s the first day to a fresh start. The New Year is a chance to improve upon the person you’ve been and the business you’ve been conducting and think about the person you want to be and where you want to take your business. Personal health is central to business health, but for the sake of this article, I’m going to be focusing on business. Read more

5 Steps to Update WordPress

I love WordPress for its ease of administration for non-technical clients. But one major downside to WordPress is how simple they seem to make it to update. Most people don’t realize that if you click that “Please update now” link in the admin site, the whole site could be wiped out. Here are a few simple precautions to take BEFORE clicking that button. Read more