Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
I’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more →
How to get past writer’s block and begin writing with confidence and ease
/2 Comments/in Blogging, Digital Marketing /by webprodigycomHave you ever experienced writer’s block? Can you recall the last time you opened a new blank page with enthusiasm and a deadline but as soon as you started to record your thoughts your mind became a blank slate? I know how that goes. Insecurity kicks in followed up quickly by his favorite teammates, excuses and procrastination. That paper is still blank. That deadline still exists. And somehow you’ve got to come up with a great idea and start writing. But how do you get over the hump? Here are a few exercises to help you get unstuck and in to the flow so you can write with confidence and ease. Read more →
Top 5 Apps That Make Life Easier
/4 Comments/in Tech Tips /by webprodigycomIn the world of technology, we have access to 1000’s of apps that are meant to make our life easier. Some are a nuisance (eh-hem, Facebook) some are just plain buggy and then some actually do help me perform daily operations with ease. Here is a list of my favorite apps that make my job easier. Enjoy and I would love to hear your experience with these apps and also I’d like to learn what your favorite apps are, too. Read more →
Expensive Copyright Lesson Learned
/2 Comments/in Blogging, Content Marketing, Digital Marketing /by webprodigycomMany people are unaware of copyright compliance so let me share a personal story so you can learn from me and save yourself from making the same very expensive mistake. I’ll start by saying that I am very aware of copyright rules. Read more →
Tech Tip: Managing Your Digital Assets
/0 Comments/in Tech Tips /by webprodigycomWhen was the last time you took inventory of your digital assets?
With Spring in the air, I want to encourage everyone to take a minute and develop a spreadsheet taking complete inventory of your accounts. The goal is to update contact information, renew accounts and cancel unused accounts. Now is time to gain control over your digital assets, your brand and your online presence. Read more →
A Guide to Successful Content Marketing
/2 Comments/in Blogging, Content Marketing, Digital Marketing, SEO /by webprodigycomI’ll let you all in on a little secret. I’ve tried lot of different techniques throughout the years with my content marketing, which includes email newsletters, social media and blogging. Each time, I fell flat. Read more →
Common Website Mistakes You Shouldn’t Leap Over
/0 Comments/in Tech Tips /by webprodigycomToday is a day we normally leap to fix a glitch in our calendar system. But when it comes to your website, there are some things you definitely shouldn’t leap over. Here is a quick checklist to make sure your website is in good working order. Read more →
What do WordPress and Clifford Brown have in common?
/2 Comments/in Web Development, Wordpress /by webprodigycomWell, I’m not quite sure why the WordPress developers named the most current version of WordPress after the the famous jazz trumpeter, Clifford Brown. My only guess is that his tunes inspired hours of hard work to bring us updated security, 52 bug fixes and enhanced features to make your site more responsive and connected. Read more →