Nothing is ever truly static in the digital world. Systems change — they evolve. What was true yesterday might not be true today. In fact, there’s every chance that Google has made several changes to its ranking algorithm while I’ve been typing this sentence.Due to this hectic pace, being a marketer in the social age is tough. A 14×48 foot bulletin billboard is the same in Texas, New Hampshire or North Carolina, but a single marketing strategy has to be specifically tailored for Facebook, Twitter and Instagram. You may have done great work for a previous campaign, but that doesn’t matter now — you need to start from scratch again, even while maintaining brand consistency.
To ease your way, we’ll look at the inbound trends for social marketers and give you a headstart on your next strategy reformat. Read more