Social Trends 2019

7 Social Marketing Trends For 2019

Nothing is ever truly static in the digital world. Systems change — they evolve. What was true yesterday might not be true today. In fact, there’s every chance that Google has made several changes to its ranking algorithm while I’ve been typing this sentence.Due to this hectic pace, being a marketer in the social age is tough. A 14×48 foot bulletin billboard is the same in Texas, New Hampshire or North Carolina, but a single marketing strategy has to be specifically tailored for Facebook, Twitter and Instagram. You may have done great work for a previous campaign, but that doesn’t matter now — you need to start from scratch again, even while maintaining brand consistency.

To ease your way, we’ll look at the inbound trends for social marketers and give you a headstart on your next strategy reformat. Read more

SEO Stats

Latest SEO Statistics and What It Means for Your Website

Each year research companies gather feedback and data about Internet users, run case studies and create statistic reports about various niches of business, marketing, and sales. But this stats are only numbers if you don’t know how to use it. Here I give you the list of the most prominent statistics about SEO and digital marketing and explain what it means for your business and how you may use this info.

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Move more and move better at the office

by Jess Beauchemin

It’s a familiar feeling: it’s late, you’re shutting down your computer after a long day at the office, and you realized you’ve barely gotten out of your chair all day. You feel drained, lethargic, and cranky. The last thing you want to do after you survive the evening commute is go to the gym. So yet another sedentary day goes by with you feeling badly about yourself. There’s no time! What’s the solution? Read more

How to use data to make better web design and digital marketing decisions

I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”

Before I jumped in with “Yeah, I can do that and here are my rates,” I wanted to figure out why they needed to change their site, what changes would make the most sense, and why they wanted to do social media.

So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.

Here’s a quick play-by-play so you can see how this conversation unfolded. Read more