Each year research companies gather feedback and data about Internet users, run case studies and create statistic reports about various niches of business, marketing, and sales. But this stats are only numbers if you don’t know how to use it. Here I give you the list of the most prominent statistics about SEO and digital marketing and explain what it means for your business and how you may use this info.
As technology’s influence continues to grow and work its way into every facet of our lives, new trends are able to come and go faster than ever. These days, it’s vital to stay up to date on the latest developments, so that you won’t be left on your own with an outdated strategy. Here are 5 trends to help keep you in the know in 2018. Read more
The changing seasons and their associated holidays bring unique sales opportunities to retailers throughout the year, be it Easter, Valentine’s Day or Christmas. Well-crafted seasonal content is a crucial tool; one that will enable you to both connect with your customers and appease the search engine Gods.
by Jess Beauchemin
It’s a familiar feeling: it’s late, you’re shutting down your computer after a long day at the office, and you realized you’ve barely gotten out of your chair all day. You feel drained, lethargic, and cranky. The last thing you want to do after you survive the evening commute is go to the gym. So yet another sedentary day goes by with you feeling badly about yourself. There’s no time! What’s the solution? Read more
by Erin Holt
Life is meant to be easy. WE are masters of making it hard.
Think about an area of your life that seems really hard? Do the same struggles keep happening over and over again?
I can relate. Read more
I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”
Before I jumped in with “Yeah, I can do that and here are my rates,” I wanted to figure out why they needed to change their site, what changes would make the most sense, and why they wanted to do social media.
So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.
Here’s a quick play-by-play so you can see how this conversation unfolded. Read more
websites and counting
Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more